Even successful business owners and managers feel the need to procrastinate from time to time, which is probably why thousands of marketers across the country are wondering how they managed to miss Google’s April 21 mobile-friendly deadline.

If you aren’t familiar with it, an explanation won’t take long: Google recently announced that it will be prioritizing websites with mobile compatibility within its own search results. That also means, by definition, that it’s going to start ignoring websites that aren’t mobile-friendly… or at least sending fewer visitors to them.

So, assuming you didn’t make the necessary upgrades to your business website in time, or weren’t even aware of “mobilegeddon” until now, what can you do to keep up with the competition? Here are three actions you should take immediately:

#1 Understand That Mobile Users Represent a Huge Market

Even though people are carrying smart phones and tablets everywhere you go these days, a lot of business owners haven’t yet realized that mobile web users are now in the majority. That’s the reason Google decided to make this change, and the real reason you can’t afford to ignore mobile compatibility any longer. There are just too many customers to be won or lost.

#2 Don’t Assume You’ll Be Fine Without Mobile Compatibility

Even with the latest change to Google’s search algorithm, you may not have noticed a drop off in site visits. Don’t assume it won’t happen, though – as with previous updates to Google formula, this shift will be rolled out in stages. That means your website could be fine today, and virtually disappear from the search engine listings tomorrow.

#3 Call Webjed Today to See How We Can Help

As web design and Internet marketing problems go, a lack of mobile compatibility is usually an easy one to fix. In fact, you might be surprised to find out how quick, convenient, and affordable it is to make your website mobile friendly… and what kinds of improvements you can make to your Internet marketing plan while you’re updating it.